I just returned from High Point market. What a treat. Very tiring but when there is free booze and sandwiches (can we say TWO of my favorite things) its hard not to make it into something 20 thousand more times special and enjoyable. Not to mention all the free pens, tape measures and slippers! Yes, I said SLIPPERS. When your feet hurt that bad, slippers are just the thing.
I went to several seminars and the trend in speeches was the increasing popularity in social media. Blogging, twitter, facebook, linked in, and many others. Even iTunes makes it easy for a user to create their own podcasts. How great is that? Well I really enjoyed all the tips and tricks, but I think the most valuable tip I learned was this:
1)Keeping up with social media as a business owner is very time consuming and difficult to keep up with on a regular business. Have your interns put together a list of topics for the next three months. Then all you have to do is fill in the blanks.
2)Another great tip. Have every person on your staff contribute to the company blog, tweets, and company facebook wall. It creates a personal connection with everyone around you and allows people to get to know who you really are and what makes you tick.
And don't panic if you don't have staff or interns to help you with these things. Create staff. Maybe your cat, or young child can be a contributor. Make it fun and light. Everyone finds comfort and giggles in something unexpected. And the best part is you will grow your following and company!!